{"id":422,"date":"2024-11-12T17:06:28","date_gmt":"2024-11-12T22:06:28","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/programs\/public-relations-cert\/"},"modified":"2026-01-26T16:21:14","modified_gmt":"2026-01-26T21:21:14","slug":"public-relations-certificate","status":"publish","type":"clarku_program","link":"https:\/\/www.clarku.edu\/programs\/graduate-certificate\/public-relations-certificate\/","title":{"rendered":"Public Relations, Certificate"},"content":{"rendered":"\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element hero-program has-background\" style=\"background-color:#2c5234;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<p class=\"intro has-white-color has-text-color has-link-color wp-elements-1ac9c83635b15f34654bee7b3675d874\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:var(--wp--preset--spacing--10);font-size:1.4rem;font-style:normal;font-weight:300\"><em>Gain the skills you need to persuade.<\/em><\/p>\n\n\n<div class=\"taxonomy-degree_type wp-block-post-terms\"><a href=\"https:\/\/www.clarku.edu\/programs\/?degree_type=graduate-certificate\" rel=\"tag\">Graduate certificate<\/a><\/div><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"550\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/cert-public-relations-880x550-2.jpg\" alt=\"public relations experts meeting\" class=\"wp-image-2827 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/cert-public-relations-880x550-2.jpg 880w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/cert-public-relations-880x550-2-300x188.jpg 300w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/cert-public-relations-880x550-2-768x480.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In the age of social media and the 24-hour news cycle, public relations is more important than ever.&nbsp; From marketing and advertising a product to supporting an executive\u2019s position, it all comes back to public relations.&nbsp;&nbsp;PR specialists know the job has evolved into the business of persuasion \u2014 how can your message be heard amidst the constant buzz of competing views?<\/p>\n\n\n\n<p>Be uniquely poised to convince audiences inside and outside your sphere of influence by telling a powerful story, creating narratives that advance the agenda of your organization. Know your audiences and learn to tailor messages accordingly. Clark\u2019s Certificate in Public Relations prepares you to be an in-demand expert by focusing on key skills needed by public relations professionals including storytelling, corporate communications, crisis communication, and managing stakeholder expectations.<\/p>\n\n\n\n<p>Advance your career, boost your earning potential, and become a more effective communication strategist. Our program is designed to give you the knowledge and skills to meet challenges \u2014 and the confidence of knowing you have these essential tools at your disposal.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-c53c594d wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--warm-gray);border-left-width:0.17rem;padding-top:0;padding-right:0;padding-left:var(--wp--preset--spacing--20);flex-basis:33.33%\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">Explore public relations<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-661245d01e06fba7c35bc8033829e61b\"><a href=\"https:\/\/www.clarku.edu\/schools\/professional-studies\/\">School of Professional Studies<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-5aad40f560228fc15ca40159b912d2f2\"><a href=\"https:\/\/www.clarku.edu\/schools\/professional-studies\/our-faculty\/\">Faculty<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-e38a5f05d8c6ac037b7483c6be9893f0\"><a href=\"https:\/\/www.clarku.edu\/graduate-education\/graduate-admissions\/tuition-and-scholarships\/?program=public-relations-certificate\">Tuition and Scholarships<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-request-information\">Request information<\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"form_8dd5ca66-da71-44c5-a7df-e6a1ab883f88\">Loading...<\/div><script async=\"async\" src=\"https:\/\/gradapply.clarku.edu\/register\/?id=8dd5ca66-da71-44c5-a7df-e6a1ab883f88&output=embed&div=form_8dd5ca66-da71-44c5-a7df-e6a1ab883f88\">\/**\/<\/script>\n\n\n<style>\r\n\t.form_h1,\r\n\t.form_h2 {\r\n\t\tdisplay: none;\r\n\t}\t\t\r\n<\/style>\r\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:100%;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#837f90\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-block-cover__image-background wp-image-2832\" alt=\"\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/public-relations.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/public-relations.jpg 900w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/public-relations-300x200.jpg 300w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/public-relations-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-why-a-certificate-in-public-relations-at-clark-university\">Why a Certificate in Public Relations at Clark University?<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li>Learn actionable creative and strategic skills, tools, and methodologies needed to lead all aspects of strategic communications in today\u2019s global marketplace.<\/li>\n\n\n\n<li>Courses can be applied towards a master\u2019s degree in&nbsp;<a href=\"https:\/\/www.clarku.edu\/academics\/graduate\/programs\/masters\/communication\/\">communication<\/a>, counting as a concentration in that degree.<\/li>\n\n\n\n<li>Amp up your skills at a globally ranked and accredited university that has set itself apart as a leader in skills-based education.<\/li>\n\n\n\n<li>Work in a highly collaborative learning environment with talented peers and scholar-practitioner faculty who share with you their deep leadership experience.<\/li>\n\n\n\n<li>Pursue the public relations certification on your own terms with online or hybrid courses that fit your work and your life.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns stagger-left no-gap abut-end is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover abut-end has-true-black-color has-text-color has-link-color wp-elements-b99dce329501edbd417e2bc44eccdc0e\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40);min-height:32rem;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gray-100-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-6f90b940 wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">curriculum<\/div>\n\n\n\n<p class=\"has-charcoal-color has-text-color has-link-color has-small-font-size wp-elements-5edb084adfac8bd19d2b87d65a3371f1\">Our certificate in public relations consists of three graduate level courses offered both online and in hybrid format. With a focus on storytelling, branding, and managing internal and external stakeholders, whether it is a new innovation or managing a crisis, this coursework will equip students with the necessary skills and tools to make a positive impact in their workplace.<\/p>\n\n\n\n<p class=\"has-charcoal-color has-text-color has-link-color has-small-font-size wp-elements-c5a833918a1a34fd65b262080f0a0391\">With start dates in January, June, or September, we offer the flexibility you need.<\/p>\n\n\n<div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">requirements<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 online courses<\/li>\n<\/ul>\n\n\n\n<p><em>Note: This is a graduate certificate program. A bachelor\u2019s degree is required to enroll in the program.<\/em><\/p>\n\n\n\n<p class=\"arrow\"><strong><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7245&amp;returnto=2879#certificateinpublicrelationsrequirements\">View requirements<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover abut-end has-white-color has-text-color has-link-color has-medium-font-size wp-elements-2404fed8bbea0a696776506726b9490f\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow has-drop-shadow has-text-align-left\">coursework<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-drop-shadow\">Public Relations in Digital Age<\/li>\n\n\n\n<li class=\"has-drop-shadow\">Brand Journalism<\/li>\n\n\n\n<li class=\"has-drop-shadow\">Communication Practicum<\/li>\n\n\n\n<li class=\"has-drop-shadow\">Crisis Communication<\/li>\n\n\n\n<li class=\"has-drop-shadow\">Art of Managing Stakeholder Expectations<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover abut-end has-black-color has-text-color has-link-color has-medium-font-size wp-elements-daaa98b97e515f0594dedcbb9ee16c28\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-green-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">careers<\/div>\n\n\n\n<p>A public relations specialist is an image shaper whose job is to generate positive publicity and enhance reputations. The field of public relations is evolving at an unprecedented pace and there are growing opportunities for experienced professionals to lead and successfully navigate their organizations through these changes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light abut-end has-white-color has-text-color has-link-color wp-elements-f91fcdd85e102c220f3ef56e1296d5c8\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40);min-height:32rem;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-6f90b940 wp-block-cover-is-layout-constrained\">\n<p class=\"has-large-font-size\">Public relations practitioners are in high demand because the profession has grown into managing diverse groups of stakeholders in every industry. Public relations specialists may handle consumer relations, or the relationship between parts of the company such as managers and employees.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What skills will I learn?<\/summary>\n<p>You will learn communication strategies to build mutually beneficial relationships between your organization and the public. Convince an audience both inside and outside your usual sphere of influence and create a narrative to advance your agenda. Clark\u2019s Certificate in Public Relations prepares graduate students with the actionable skills and strategies needed to lead all aspects of strategic communications in today\u2019s global marketplace.<\/p>\n\n\n\n<p>Certificate holders will learn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop skills in crafting, planning, budgeting, and executing a strategic public relations campaign to achieve specific goals and objectives.<\/li>\n\n\n\n<li>Articulate the intersection of public relations, media relations, crisis communication, and strategic communications.<\/li>\n\n\n\n<li>Explore public relations through a critical perspective to demonstrate the contribution of public relations practitioners in contemporary society.<\/li>\n\n\n\n<li>Utilize tools and techniques in managing stakeholder expectations.<\/li>\n\n\n\n<li>Apply persuasion techniques to reach various audiences.<\/li>\n\n\n\n<li>Demonstrate the ethical and legal aspect of the practice of public relations.<\/li>\n\n\n\n<li>Master the art of storytelling \u2014 a unique public relations technique.<\/li>\n<\/ul>\n<\/details>\n\n\n\n<div class=\"wp-block-group alignfull testimonial is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"313\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/jon-leiberman.jpg\" alt=\"Jon Leiberman\" class=\"wp-image-2833\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/jon-leiberman.jpg 575w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/jon-leiberman-300x163.jpg 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-public-relations-has-evolved-into-the-persuasion-business\">Public relations has evolved into the persuasion business<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">A good public relations practitioner is a great storyteller who can analyze, find the positive messages, and translate them into positive stories. When the news is bad, they formulate the best response and mitigate the damage. They draw upon creative and strategic communication skills, tools, and methodologies to know their audiences and tailor messages accordingly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-small-font-size\"><em>\u201c<em><em><em><em><em><em><em>This concentration can clearly put you ahead of the competition if you wish to get a job in public relations or communications.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<cite>\u2014Jon Leiberman<br><em><em><em>Adjunct Professor, School of Professional Studies<\/em><\/em><\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull closer is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:40vh;background-image:url(&apos;https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/graduate-student2.jpg&apos;);background-position:67% 72%;background-size:cover;background-attachment:scroll;\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group color has-white-color has-deep-red-background-color has-text-color has-background has-link-color wp-elements-2c4fff1baf6bbc94eb624d312ffb35c3 is-layout-constrained wp-container-core-group-is-layout-c399be0d wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">Academic Excellence. Global Reach. Career Success.<\/h3>\n\n\n\n<p>Join our supportive community of scholars. Ready to take the next step?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon__location\"><a class=\"wp-block-button__link has-black-background-color has-background wp-element-button\" href=\"\/graduate-education\/admissions\/visit-and-connect\/\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 30\">\n  <path fill=\"currentColor\" d=\"M15,26.54h0c-1.68-1.3-3.27-2.72-4.75-4.25-1.23-1.24-2.32-2.61-3.27-4.09-.88-1.27-1.39-2.76-1.48-4.31-.13-5.38,4.12-9.85,9.5-10,5.38.15,9.63,4.62,9.5,10-.09,1.54-.61,3.03-1.48,4.31-.94,1.47-2.04,2.84-3.27,4.09-1.48,1.53-3.07,2.95-4.75,4.25ZM15,9.89c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5,3.5-1.57,3.5-3.5-1.57-3.5-3.5-3.5Z\"\/>\n<\/svg><\/span>Visit<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-icon__apply\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/gradapply.clarku.edu\/apply\/\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 30\">\n  <path fill=\"currentColor\" d=\"M7.51,21.22v-12c0-.55.45-1,1-1h10c.55,0,1,.45,1,1v7.21l2.83-2.83c.05-.05.11-.09.17-.14v-6.24c0-1.1-.9-2-2-2h-4.06c-.41-1.26-1.62-2.08-2.94-2-1.32-.08-2.53.74-2.94,2h-4.06c-1.1,0-2,.9-2,2v16c0,1.1.9,2,2,2h7.3l.33-2.95s.02-.03.02-.05h-5.65c-.55,0-1-.45-1-1Z\"\/>\n  <g>\n    <path fill=\"currentColor\" d=\"M10.51,10.22h6c.55,0,1,.45,1,1h0c0,.55-.45,1-1,1h-6c-.55,0-1-.45-1-1h0c0-.55.45-1,1-1Z\"\/>\n    <path fill=\"currentColor\" d=\"M10.51,14.22h6c.55,0,1,.45,1,1h0c0,.55-.45,1-1,1h-6c-.55,0-1-.45-1-1h0c0-.55.45-1,1-1Z\"\/>\n    <path fill=\"currentColor\" d=\"M10.51,18.22h4c.55,0,1,.45,1,1h0c0,.55-.45,1-1,1h-4c-.55,0-1-.45-1-1h0c0-.55.45-1,1-1Z\"\/>\n  <\/g>\n  <path fill=\"currentColor\" d=\"M19.72,25.1l7.07-7.07c.78-.78.78-2.05,0-2.83l-.55-.55c-.78-.78-2.05-.78-2.83,0l-7.07,7.07,3.38,3.38Z\"\/>\n  <polygon fill=\"currentColor\" points=\"15.2 26.24 19.02 25.81 15.63 22.43 15.2 26.24\"\/>\n<\/svg><\/span>Apply<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-icon__info\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/graduate-education\/request-info\/\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 30\">\n  <path fill=\"currentColor\" d=\"M15,4.5c-5.58,0-10.11,4.7-10.11,10.5s4.53,10.5,10.11,10.5,10.11-4.7,10.11-10.5-4.53-10.5-10.11-10.5ZM13.6,10.48c0-.45.22-.7.73-.7h1.71c.51,0,.73.25.73.7v.79c0,.45-.25.7-.73.7h-1.71c-.48,0-.73-.25-.73-.7v-.79ZM18.9,19.85c0,.22-.15.37-.37.37h-6.29c-.21,0-.36-.15-.36-.37v-1.37c0-.21.15-.36.36-.36h1.62v-3.47h-1.58c-.21,0-.36-.15-.36-.36v-1.37c0-.22.15-.37.36-.37h3.84c.52,0,.79.24.79.79v4.78h1.61c.22,0,.37.15.37.36v1.37Z\"\/>\n<\/svg><\/span>Inquire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the age of social media and the 24-hour news cycle, public relations is more important than ever.&nbsp; From marketing and advertising a product to supporting an executive\u2019s position, it all comes back to public relations.&nbsp;&nbsp;PR specialists know the job has evolved into the business of persuasion \u2014 how can your message be heard amidst [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2827,"parent":0,"template":"single-clarku_program","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"tags":[],"interest_area":[12],"degree_type":[31],"class_list":["post-422","clarku_program","type-clarku_program","status-publish","has-post-thumbnail","hentry","interest_area-business-marketing-and-entrepreneurship","degree_type-graduate-certificate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Public Relations, Certificate | Programs | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/programs\/graduate-certificate\/public-relations-certificate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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