{"id":368,"date":"2024-11-12T16:50:51","date_gmt":"2024-11-12T21:50:51","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/programs\/communication-msc\/"},"modified":"2026-03-16T14:36:06","modified_gmt":"2026-03-16T18:36:06","slug":"communication-ms","status":"publish","type":"clarku_program","link":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/","title":{"rendered":"Communication, M.S."},"content":{"rendered":"\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element hero-program has-background\" style=\"background-color:#2c5234;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<p class=\"intro has-white-color has-text-color has-link-color wp-elements-506cbc98b3d03536f57725ffabd336e5\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:var(--wp--preset--spacing--10);font-size:1.4rem;font-style:normal;font-weight:300\"><em>Learn to break through the noise and reach your target consumer in this dynamic program designed to prepare communication strategists for success in a volatile marketplace.<\/em><\/p>\n\n\n\n<p class=\"intro has-white-color has-text-color has-link-color wp-elements-821685a98d45fe66e11ac062d504b442\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:var(--wp--preset--spacing--10);font-size:1.4rem;font-style:normal;font-weight:300\">Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications.<\/p>\n\n\n<div class=\"taxonomy-degree_type wp-block-post-terms\"><a href=\"https:\/\/www.clarku.edu\/programs\/?degree_type=masters\" rel=\"tag\">Master&#8217;s<\/a><\/div><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"550\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/Graduate-Program-SPS-MSPC-Banner-880x550-2.jpg\" alt=\"\" class=\"wp-image-2182 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/Graduate-Program-SPS-MSPC-Banner-880x550-2.jpg 880w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/Graduate-Program-SPS-MSPC-Banner-880x550-2-300x188.jpg 300w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/Graduate-Program-SPS-MSPC-Banner-880x550-2-768x480.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world.<\/p>\n\n\n\n<p>The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreach\u2014websites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.<\/p>\n\n\n\n<p>With a graduate degree in communication from Clark University, you will increase your ability to manage corporate communications, learn to create viral social media, perfect the art of public speaking, develop powerful communication platforms, lead influential public relations campaigns, and devise winning marketing strategies. You also will learn to conduct market research, analyze results, and leverage that knowledge to craft powerful multimedia communications.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-c53c594d wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--warm-gray);border-left-width:0.17rem;padding-top:0;padding-right:0;padding-left:var(--wp--preset--spacing--20);flex-basis:33.33%\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">Explore Communication<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-661245d01e06fba7c35bc8033829e61b\"><a href=\"https:\/\/www.clarku.edu\/schools\/professional-studies\/\">School of Professional Studies<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-5aad40f560228fc15ca40159b912d2f2\"><a href=\"https:\/\/www.clarku.edu\/schools\/professional-studies\/our-faculty\/\">Faculty<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow has-deep-red-color has-text-color has-link-color wp-elements-26cc12837d3c4be307a7548c986fc3e8\"><a href=\"https:\/\/www.clarku.edu\/graduate-education\/graduate-admissions\/tuition-and-scholarships\/?program=communication-ms\">Tuition and Scholarships<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"arrow\"><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7188&amp;returnto=2879\">All Communication Courses<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-request-information\">Request information<\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"form_8dd5ca66-da71-44c5-a7df-e6a1ab883f88\">Loading...<\/div><script async=\"async\" src=\"https:\/\/gradapply.clarku.edu\/register\/?id=8dd5ca66-da71-44c5-a7df-e6a1ab883f88&output=embed&div=form_8dd5ca66-da71-44c5-a7df-e6a1ab883f88\">\/**\/<\/script>\n\n\n<style>\r\n\t.form_h1,\r\n\t.form_h2 {\r\n\t\tdisplay: none;\r\n\t}\t\t\r\n<\/style>\r\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"600\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/communication.jpg\" alt=\"\" class=\"wp-image-2186\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/communication.jpg 1508w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/communication-300x119.jpg 300w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/communication-1024x407.jpg 1024w, https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/communication-768x306.jpg 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-why-a-master-s-in-communication-at-clark-university\">Why a Master\u2019s in Communication at Clark University<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li>Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.<\/li>\n\n\n\n<li>Find out how to effectively communicate the value of your brand through storytelling in multiple media.<\/li>\n\n\n\n<li>Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.<\/li>\n\n\n\n<li>Pursue a concentration in&nbsp;<a href=\"https:\/\/www.clarku.edu\/academics\/graduate\/programs\/certificate\/certificate-in-digital-literacy\/\">Digital Literac<\/a><a href=\"https:\/\/www.clarku.edu\/programs\/digital-literacy-certificate\/\">y<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.clarku.edu\/academics\/graduate\/programs\/certificate\/certificate-in-public-relations\/\">Public Relation<\/a><a href=\"https:\/\/www.clarku.edu\/programs\/public-relations-certificate\/\">s<\/a>.<\/li>\n\n\n\n<li>Work closely with our highly experienced and connected faculty who are leaders in the communication realm and apply what you learn to professional situations.<\/li>\n\n\n\n<li>Pursue your master\u2019s degree on your terms \u2014 online, on campus, or a hybrid of both\u2014with affordable tuition.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull testimonial has-gray-100-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column lifted is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Graduate School is about Self Discovery and Personal Growth for Sarah Baldell\" src=\"https:\/\/player.vimeo.com\/video\/279534000?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-graduate-school-is-about-self-discovery-and-personal-growth-for-sarah-baldelli\">Graduate school is about self-discovery and personal growth for Sarah Baldelli<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Enrolling in graduate school just after completing her undergraduate degree was the right move for Sarah Baldelli. As an MSC student, she\u2019s able to be creative and nourish her love of learning. Graduate school, she says, is something she\u2019s doing for herself.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div style=\"color:var(--clarku-color-deeper-red)\" class=\"eyebrow  has-text-align-left\">Student spotlight<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-small-font-size\"><em>\u201c<em><em>I always thought getting a master\u2019s would be useful and beneficial and I love learning. With grad school, it\u2019s a little bit more about me and my personal growth, my goals and, you know, my motivations and kind of self-discovery.<\/em><\/em>\u201d<\/em><\/p>\n<cite>\u2014<strong>Sarah Baldelli<br>MSC &#8217;18<\/strong><\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns stagger-left no-gap abut-end is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover abut-end has-true-black-color has-text-color has-link-color wp-elements-083a4677a1f58a216eec84305e0c59b2\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gray-100-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-6f90b940 wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">curriculum<\/div>\n\n\n\n<p class=\"has-charcoal-color has-text-color has-link-color has-small-font-size wp-elements-8bf02982df6b89c0260ce742cc4a0371\">Like other School of Professional Studies (SPS) programs, you can try up to two classes before officially enrolling in the MSC program. Our online degree option and multiple start terms in fall, spring, and summer \u2013 provide the flexibility and accessibility that working professionals need.<\/p>\n\n\n<div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">requirements<\/div>\n\n\n\n<p class=\"has-small-font-size\">10 course units<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">6 core courses, including a Capstone project<\/li>\n\n\n\n<li class=\"has-small-font-size\">4 electives (or 3 concentration courses and 1 elective)<\/li>\n<\/ul>\n\n\n\n<p class=\"arrow\"><strong><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7188&amp;returnto=2879%20&amp;_gl=1*1k6xsen*_gcl_au*NTQzNzY1MjQyLjE3NDg5NjkzMjc.#graduateprogramrequirements\">View Requirements<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover abut-end has-white-color has-text-color has-link-color wp-elements-eac04e9c3628903852a55b5727891237\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gray-600-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-73b89f41 wp-block-cover-is-layout-constrained\"><div style=\"color:var(--clarku-color-white)\" class=\"eyebrow has-drop-shadow has-text-align-left\">Career communities<\/div>\n\n\n\n<p class=\"has-drop-shadow has-heading-font-family has-medium-font-size\" style=\"font-style:normal;font-weight:300\">This program is designed to help you advance in your career by strengthening your ability to communicate effectively, think critically, work successfully in teams, and harness the power of social and digital media. From developing actual content to leveraging methodologies for assessing, analyzing, and developing communication-based solutions, to leading effectively with the spoken and written word, your MSC degree from Clark will prepare you for success in a wide range of fields.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light abut-end has-white-color has-text-color has-link-color has-medium-font-size wp-elements-906e73651c6924816aeacc83af7075e5\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\">\n<p class=\"has-drop-shadow has-large-font-size\">As an MSC student,<strong>&nbsp;Sam Shepler \u201911, MSC \u201912<\/strong>, took a course on social media marketing, for which he was required to submit assignments as public blog posts. A local entrepreneur noticed the blog and liked it so much he offered Sam a job at his e-commerce company. Still only six years out of school, Sam has since founded two video services-based companies of his own.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover abut-end has-white-color has-text-color has-link-color has-medium-font-size wp-elements-3745f7efa6e8a5d28aac0718d8feb5b1\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40);min-height:42rem;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow has-drop-shadow has-text-align-left\">sample courses<\/div>\n\n\n\n<p class=\"has-drop-shadow\">Visual Communication Design<\/p>\n\n\n\n<p class=\"has-drop-shadow\">Public Relations<\/p>\n\n\n\n<p class=\"has-drop-shadow\">Social Media and Marketing Communication<\/p>\n\n\n\n<p class=\"has-drop-shadow\">Global Marketing and Advertising<\/p>\n\n\n\n<p class=\"has-drop-shadow\">Marketing and Communication Strategies<\/p>\n\n\n\n<p class=\"has-drop-shadow\">Multi-Channel Communications<\/p>\n\n\n\n<p class=\"arrow\"><strong><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7188&amp;returnto=2879%20#requiredcourses\">View All Courses<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover abut-end has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4c2ab4649affbd603d505097a38ff630\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40);min-height:32rem;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-green-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3f8c44ea wp-block-cover-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">careers<\/div>\n\n\n\n<p><strong>Director, Digital Marketing &amp; Community Engagement<\/strong><br><em>Purpose Events, LLC<\/em><\/p>\n\n\n\n<p><strong>Technology Portfolio Underwriting Associate<br><\/strong><em>Hanover Insurance Group<\/em><\/p>\n\n\n\n<p><strong>Associate Chief Medical Informatics Officer<br><\/strong><em>AMIR Medical Corporation<\/em><\/p>\n\n\n\n<p><strong>Senior Manager<br><\/strong><em>Personal Lines Marketing Communications<\/em><\/p>\n\n\n\n<p><strong>Assistant Marketing Manager<br><\/strong><em>Digital Federal Credit Union<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What skills will I learn in communications?<\/summary>\n<ul class=\"wp-block-list\">\n<li>How social media influences individuals, organizations, and nonprofits<\/li>\n\n\n\n<li>Active listening and methods of persuasion<\/li>\n\n\n\n<li>Understanding and creatively applying communication theory and media technologies<\/li>\n\n\n\n<li>Communication, collaboration, critical thinking, and creative skills necessary for the 21<sup>st<\/sup>-century workplace<\/li>\n\n\n\n<li>Ways to produce clear, tailored written and digital communications<\/li>\n\n\n\n<li>How to excel in a networked, multicultural environment<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Will I get prior learning credit?<\/summary>\n<p>We recognize the valuable experience and perspectives that working professionals bring to the class. If you are a student with three or more years in a professional position or hold an industry-standard certification, you can apply for the Assessment Prior Learning (APL) credit.*<\/p>\n\n\n\n<p>You may be awarded APL credit for up to two (2) graduate courses, enabling you to complete your degree more quickly and cost effectively. (An administrative fee is applied if the APL credit is approved.)<\/p>\n\n\n\n<p><em>*Applies to Worcester campus only.<\/em><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What are the student learning outcomes?<\/summary>\n<p><strong>Learning Outcomes and Competencies \u2013 School of Professional Studies<\/strong><\/p>\n\n\n\n<p>The following sections talk about the specific programmatic outcomes for each credential.&nbsp; For programs at the Masters level, a core of five core operational competencies informs our theoretical framework for all Clark University School of Professional Studies Master\u2019s degrees. Graduate certificates are not held to the same holistic standard as they are considered to be narrower in focus and more applied in practice.&nbsp; For the credentials at the Masters level, those competencies are:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td colspan=\"2\"><strong>Core Competencies for SPS Master\u2019s Degrees<\/strong><\/td><\/tr><tr><td>Organizational Systems&nbsp;OR&nbsp;Foundational Elements for STEM Programs<\/td><td>Developing an appreciation and understanding of the interdependence of the parts of a system will result in effectively and efficiently assisting an organization by developing its strategy and delivering its intended mission.&nbsp; For STEM credentials, a solid foundation in analytical and diagnostic competencies will enable the student to succeed from a technological perspective.<\/td><\/tr><tr><td>Ethics and Social Responsibility<\/td><td>The SPS curriculum will stress the importance of ethics and corporate social responsibility, so all SPS students are aware of the advantages of ethical behavior in business and professional life, and can act from a moral point of view. The notions of ethics and social responsibility are extended to STEM programming through the lens of the issue of data and programming integrity that can inform systems and analytical architecture that is applied in a fair and equitable manner.<\/td><\/tr><tr><td>Applied Research<\/td><td>As a professional, SPS graduates will have the ability to call upon research methodologies to solve practical problems organizations and individuals encounter.&nbsp; Our professional focus demands that informed research is a core value to knowledgeable problem-solving.<\/td><\/tr><tr><td>Workplace Dynamics, Communication, and Career Management&nbsp;OR&nbsp;Core Technologies Necessary to Meet STEM Industry Standards<\/td><td>Workplace dynamics involve the relationships among the members of an organization, including departmental and interpersonal relationships. The capacity to communicate effectively is an essential skill for the successful professional. Career is an integral component of a professional\u2019s life, and career can be maximized by an awareness of opportunities available consistent with individual talents. &nbsp;For STEM-based programs, core technological applications and industry standards will be presented to form a foundation of programming and problem-solving competencies for a successful workplace experience.<\/td><\/tr><tr><td>Theoretical Grounding<\/td><td>Each SPS degree is part of a field of study based upon a collection of theories that have proven to be effective when applied to challenges. Students will develop an appreciation for how arguments are used to explain, predict, and understand phenomena.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td colspan=\"2\"><strong>MS in Communication<\/strong>Students develop proficiency in written, oral, visual, and new media communication, learning to manage teams and to work in groups. A graduate of this program acquires the skills not just to promote an organization\u2019s messages, ideas, and services, but also to advance to a leadership position and transform an organization.&nbsp; Expertise in communication is essential to building a successful career in marketing, human resources, public relations, advertising, consulting, or any other chosen field. As students move through the curriculum, they are introduced to leadership styles, take on leadership roles in project development, and develop strategies for dealing with conflict. Through a combination of group and individual projects, students are encouraged to develop expertise in their area of interest.<\/td><\/tr><tr><td>Operational Competency<\/td><td>Learning Outcomes<\/td><\/tr><tr><td>Organizational Systems \u2013 MSPC3313&nbsp; Multi Channel Communications<\/td><td>Various approaches for creating customer profiles, drafting a positioning statement, and creating content for digital marketing materials (email, video, social media, etc.) for a broad base set of stakeholders.How to effectively write for multi-channel platforms for maximum integrated communications.To create and implement a multi-channel communication plan encompassing social media, digital media, and interactive media.<\/td><\/tr><tr><td>Ethics and Corporate Social Responsibility \u2013 MSPC3211 Leading Responsibly<\/td><td>How corporations, marketing campaigns and social causes use ethical communication to achieve goals.The role of planning, research, and evaluation in developing ethical communication campaigns.Regulatory, legal, and ethical considerations in using various communication platforms.The interdependence of ethical communication practices, media content, and new media technologies.How to apply the principles and laws of freedom of speech and press in real space and cyberspace.<\/td><\/tr><tr><td>Workplace Dynamics, Communication, and Career Management \u2013 MSPC3213 Strategic Marketing Tools and Applications<\/td><td>A clear understanding of integrated marketing communications practices.How key elements and tools within the marketing communications mix (e.g., advertising, promotion, direct marketing and the Internet) are integrated.The importance of integrating broadcast media, print media, support media, indirect marketing and interactive media to an integrated marketing communications initiative.The ability to choose the appropriate measurement tool to assess the effectiveness of an integrated communication and marketing program.<\/td><\/tr><tr><td>Applied Research \u2013 MSPC3900 Research and Marketing Analytics<\/td><td>Learn to translate a marketing problem into a feasible research question.Appreciate marketing research as a process that involves a sequence of activities.Achieve a general understanding of multiple research designs including their strengths and weaknesses.Develop an understanding of the biases and limitations of marketing data and data analysis.Excel at applying the right marketing research tool for actual business situations.<\/td><\/tr><tr><td>Theoretical Grounding \u2013 MSPC3212 Marketing and Communication Strategies<\/td><td>How the communication component plays a vital role in the conceptualization, development, and ultimate success of a marketing campaign.To critically evaluate marketing campaigns from a strategic communication perspective.How to differentiate between B2B and B2C marketing campaigns.How different media and platforms position and impact the communication process.To develop a sensibility towards the ethical dimension of advertising including rhetoric and persuasion.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/details>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull closer is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"min-height:40vh;background-image:url(&apos;https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/graduate-student2.jpg&apos;);background-position:67% 72%;background-size:cover;background-attachment:scroll;\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group color has-white-color has-deep-red-background-color has-text-color has-background has-link-color wp-elements-2c4fff1baf6bbc94eb624d312ffb35c3 is-layout-constrained wp-container-core-group-is-layout-c399be0d wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-x-large-font-size\">Academic Excellence. 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Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world. The fact is, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":210,"parent":0,"template":"single-clarku_program","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"tags":[145],"interest_area":[13,12],"degree_type":[18],"class_list":["post-368","clarku_program","type-clarku_program","status-publish","has-post-thumbnail","hentry","tag-graduate","interest_area-arts-media-design-and-communications","interest_area-business-marketing-and-entrepreneurship","degree_type-masters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Communication, M.S. | Programs | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication, M.S.\" \/>\n<meta property=\"og:description\" content=\"Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world. 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excel in a networked, multicultural environment\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/programs\\\/masters\\\/communication-ms\\\/#faq-2\",\"position\":2,\"url\":\"https:\\\/\\\/www.clarku.edu\\\/programs\\\/masters\\\/communication-ms\\\/#faq-2\",\"name\":\"Will I get prior learning credit?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We recognize the valuable experience and perspectives that working professionals bring to the class. If you are a student with three or more years in a professional position or hold an industry-standard certification, you can apply for the Assessment Prior Learning (APL) credit.*\\nYou may be awarded APL credit for up to two (2) graduate courses, enabling you to complete your degree more quickly and cost effectively. (An administrative fee is applied if the APL credit is approved.)\\n<em>*Applies to Worcester campus only.<\\\/em>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/programs\\\/masters\\\/communication-ms\\\/#faq-3\",\"position\":3,\"url\":\"https:\\\/\\\/www.clarku.edu\\\/programs\\\/masters\\\/communication-ms\\\/#faq-3\",\"name\":\"What are the student learning outcomes?\",\"answerCount\":\"1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>Learning Outcomes and Competencies \u2013 School of Professional Studies<\\\/strong>\\nThe following sections talk about the specific programmatic outcomes for each credential.&nbsp; For programs at the Masters level, a core of five core operational competencies informs our theoretical framework for all Clark University School of Professional Studies Master\u2019s degrees. Graduate certificates are not held to the same holistic standard as they are considered to be narrower in focus and more applied in practice.&nbsp; For the credentials at the Masters level, those competencies are:\\n<strong>Core Competencies for SPS Master\u2019s Degrees<\\\/strong>Organizational Systems&nbsp;OR&nbsp;Foundational Elements for STEM ProgramsDeveloping an appreciation and understanding of the interdependence of the parts of a system will result in effectively and efficiently assisting an organization by developing its strategy and delivering its intended mission.&nbsp; For STEM credentials, a solid foundation in analytical and diagnostic competencies will enable the student to succeed from a technological perspective.Ethics and Social ResponsibilityThe SPS curriculum will stress the importance of ethics and corporate social responsibility, so all SPS students are aware of the advantages of ethical behavior in business and professional life, and can act from a moral point of view. The notions of ethics and social responsibility are extended to STEM programming through the lens of the issue of data and programming integrity that can inform systems and analytical architecture that is applied in a fair and equitable manner.Applied ResearchAs a professional, SPS graduates will have the ability to call upon research methodologies to solve practical problems organizations and individuals encounter.&nbsp; Our professional focus demands that informed research is a core value to knowledgeable problem-solving.Workplace Dynamics, Communication, and Career Management&nbsp;OR&nbsp;Core Technologies Necessary to Meet STEM Industry StandardsWorkplace dynamics involve the relationships among the members of an organization, including departmental and interpersonal relationships. The capacity to communicate effectively is an essential skill for the successful professional. Career is an integral component of a professional\u2019s life, and career can be maximized by an awareness of opportunities available consistent with individual talents. &nbsp;For STEM-based programs, core technological applications and industry standards will be presented to form a foundation of programming and problem-solving competencies for a successful workplace experience.Theoretical GroundingEach SPS degree is part of a field of study based upon a collection of theories that have proven to be effective when applied to challenges. Students will develop an appreciation for how arguments are used to explain, predict, and understand phenomena.\\n<strong>MS in Communication<\\\/strong>Students develop proficiency in written, oral, visual, and new media communication, learning to manage teams and to work in groups. A graduate of this program acquires the skills not just to promote an organization\u2019s messages, ideas, and services, but also to advance to a leadership position and transform an organization.&nbsp; Expertise in communication is essential to building a successful career in marketing, human resources, public relations, advertising, consulting, or any other chosen field. As students move through the curriculum, they are introduced to leadership styles, take on leadership roles in project development, and develop strategies for dealing with conflict. Through a combination of group and individual projects, students are encouraged to develop expertise in their area of interest.Operational CompetencyLearning OutcomesOrganizational Systems \u2013 MSPC3313&nbsp; Multi Channel CommunicationsVarious approaches for creating customer profiles, drafting a positioning statement, and creating content for digital marketing materials (email, video, social media, etc.) for a broad base set of stakeholders.How to effectively write for multi-channel platforms for maximum integrated communications.To create and implement a multi-channel communication plan encompassing social media, digital media, and interactive media.Ethics and Corporate Social Responsibility \u2013 MSPC3211 Leading ResponsiblyHow corporations, marketing campaigns and social causes use ethical communication to achieve goals.The role of planning, research, and evaluation in developing ethical communication campaigns.Regulatory, legal, and ethical considerations in using various communication platforms.The interdependence of ethical communication practices, media content, and new media technologies.How to apply the principles and laws of freedom of speech and press in real space and cyberspace.Workplace Dynamics, Communication, and Career Management \u2013 MSPC3213 Strategic Marketing Tools and ApplicationsA clear understanding of integrated marketing communications practices.How key elements and tools within the marketing communications mix (e.g., advertising, promotion, direct marketing and the Internet) are integrated.The importance of integrating broadcast media, print media, support media, indirect marketing and interactive media to an integrated marketing communications initiative.The ability to choose the appropriate measurement tool to assess the effectiveness of an integrated communication and marketing program.Applied Research \u2013 MSPC3900 Research and Marketing AnalyticsLearn to translate a marketing problem into a feasible research question.Appreciate marketing research as a process that involves a sequence of activities.Achieve a general understanding of multiple research designs including their strengths and weaknesses.Develop an understanding of the biases and limitations of marketing data and data analysis.Excel at applying the right marketing research tool for actual business situations.Theoretical Grounding \u2013 MSPC3212 Marketing and Communication StrategiesHow the communication component plays a vital role in the conceptualization, development, and ultimate success of a marketing campaign.To critically evaluate marketing campaigns from a strategic communication perspective.How to differentiate between B2B and B2C marketing campaigns.How different media and platforms position and impact the communication process.To develop a sensibility towards the ethical dimension of advertising including rhetoric and persuasion.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Communication, M.S. | Programs | Clark University","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/","og_locale":"en_US","og_type":"article","og_title":"Communication, M.S.","og_description":"Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world. 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nonprofits\nActive listening and methods of persuasion\nUnderstanding and creatively applying communication theory and media technologies\nCommunication, collaboration, critical thinking, and creative skills necessary for the 21<sup>st<\/sup>-century workplace\nWays to produce clear, tailored written and digital communications\nHow to excel in a networked, multicultural environment","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/#faq-2","position":2,"url":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/#faq-2","name":"Will I get prior learning credit?","answerCount":"1","acceptedAnswer":{"@type":"Answer","text":"We recognize the valuable experience and perspectives that working professionals bring to the class. If you are a student with three or more years in a professional position or hold an industry-standard certification, you can apply for the Assessment Prior Learning (APL) credit.*\nYou may be awarded APL credit for up to two (2) graduate courses, enabling you to complete your degree more quickly and cost effectively. (An administrative fee is applied if the APL credit is approved.)\n<em>*Applies to Worcester campus only.<\/em>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/#faq-3","position":3,"url":"https:\/\/www.clarku.edu\/programs\/masters\/communication-ms\/#faq-3","name":"What are the student learning outcomes?","answerCount":"1","acceptedAnswer":{"@type":"Answer","text":"<strong>Learning Outcomes and Competencies \u2013 School of Professional Studies<\/strong>\nThe following sections talk about the specific programmatic outcomes for each credential.&nbsp; For programs at the Masters level, a core of five core operational competencies informs our theoretical framework for all Clark University School of Professional Studies Master\u2019s degrees. Graduate certificates are not held to the same holistic standard as they are considered to be narrower in focus and more applied in practice.&nbsp; For the credentials at the Masters level, those competencies are:\n<strong>Core Competencies for SPS Master\u2019s Degrees<\/strong>Organizational Systems&nbsp;OR&nbsp;Foundational Elements for STEM ProgramsDeveloping an appreciation and understanding of the interdependence of the parts of a system will result in effectively and efficiently assisting an organization by developing its strategy and delivering its intended mission.&nbsp; For STEM credentials, a solid foundation in analytical and diagnostic competencies will enable the student to succeed from a technological perspective.Ethics and Social ResponsibilityThe SPS curriculum will stress the importance of ethics and corporate social responsibility, so all SPS students are aware of the advantages of ethical behavior in business and professional life, and can act from a moral point of view. The notions of ethics and social responsibility are extended to STEM programming through the lens of the issue of data and programming integrity that can inform systems and analytical architecture that is applied in a fair and equitable manner.Applied ResearchAs a professional, SPS graduates will have the ability to call upon research methodologies to solve practical problems organizations and individuals encounter.&nbsp; Our professional focus demands that informed research is a core value to knowledgeable problem-solving.Workplace Dynamics, Communication, and Career Management&nbsp;OR&nbsp;Core Technologies Necessary to Meet STEM Industry StandardsWorkplace dynamics involve the relationships among the members of an organization, including departmental and interpersonal relationships. The capacity to communicate effectively is an essential skill for the successful professional. Career is an integral component of a professional\u2019s life, and career can be maximized by an awareness of opportunities available consistent with individual talents. &nbsp;For STEM-based programs, core technological applications and industry standards will be presented to form a foundation of programming and problem-solving competencies for a successful workplace experience.Theoretical GroundingEach SPS degree is part of a field of study based upon a collection of theories that have proven to be effective when applied to challenges. Students will develop an appreciation for how arguments are used to explain, predict, and understand phenomena.\n<strong>MS in Communication<\/strong>Students develop proficiency in written, oral, visual, and new media communication, learning to manage teams and to work in groups. A graduate of this program acquires the skills not just to promote an organization\u2019s messages, ideas, and services, but also to advance to a leadership position and transform an organization.&nbsp; Expertise in communication is essential to building a successful career in marketing, human resources, public relations, advertising, consulting, or any other chosen field. As students move through the curriculum, they are introduced to leadership styles, take on leadership roles in project development, and develop strategies for dealing with conflict. Through a combination of group and individual projects, students are encouraged to develop expertise in their area of interest.Operational CompetencyLearning OutcomesOrganizational Systems \u2013 MSPC3313&nbsp; Multi Channel CommunicationsVarious approaches for creating customer profiles, drafting a positioning statement, and creating content for digital marketing materials (email, video, social media, etc.) for a broad base set of stakeholders.How to effectively write for multi-channel platforms for maximum integrated communications.To create and implement a multi-channel communication plan encompassing social media, digital media, and interactive media.Ethics and Corporate Social Responsibility \u2013 MSPC3211 Leading ResponsiblyHow corporations, marketing campaigns and social causes use ethical communication to achieve goals.The role of planning, research, and evaluation in developing ethical communication campaigns.Regulatory, legal, and ethical considerations in using various communication platforms.The interdependence of ethical communication practices, media content, and new media technologies.How to apply the principles and laws of freedom of speech and press in real space and cyberspace.Workplace Dynamics, Communication, and Career Management \u2013 MSPC3213 Strategic Marketing Tools and ApplicationsA clear understanding of integrated marketing communications practices.How key elements and tools within the marketing communications mix (e.g., advertising, promotion, direct marketing and the Internet) are integrated.The importance of integrating broadcast media, print media, support media, indirect marketing and interactive media to an integrated marketing communications initiative.The ability to choose the appropriate measurement tool to assess the effectiveness of an integrated communication and marketing program.Applied Research \u2013 MSPC3900 Research and Marketing AnalyticsLearn to translate a marketing problem into a feasible research question.Appreciate marketing research as a process that involves a sequence of activities.Achieve a general understanding of multiple research designs including their strengths and weaknesses.Develop an understanding of the biases and limitations of marketing data and data analysis.Excel at applying the right marketing research tool for actual business situations.Theoretical Grounding \u2013 MSPC3212 Marketing and Communication StrategiesHow the communication component plays a vital role in the conceptualization, development, and ultimate success of a marketing campaign.To critically evaluate marketing campaigns from a strategic communication perspective.How to differentiate between B2B and B2C marketing campaigns.How different media and platforms position and impact the communication process.To develop a sensibility towards the ethical dimension of advertising including rhetoric and persuasion.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/programs\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/types\/clarku_program"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":20,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/programs\/368\/revisions"}],"predecessor-version":[{"id":9484,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/programs\/368\/revisions\/9484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/media\/210"}],"wp:attachment":[{"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/tags?post=368"},{"taxonomy":"interest_area","embeddable":true,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/interest_area?post=368"},{"taxonomy":"degree_type","embeddable":true,"href":"https:\/\/www.clarku.edu\/programs\/wp-json\/wp\/v2\/degree_type?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}