{"id":2716,"date":"2025-01-27T14:18:50","date_gmt":"2025-01-27T19:18:50","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/?p=2716"},"modified":"2025-04-18T13:54:16","modified_gmt":"2025-04-18T17:54:16","slug":"the-whispering-world-of-asmr","status":"publish","type":"post","link":"https:\/\/www.clarku.edu\/research-highlights\/the-whispering-world-of-asmr\/","title":{"rendered":"The whispering world of ASMR"},"content":{"rendered":"\n
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Some people feel an unusual tingle in their brain after watching someone whisper in a YouTube video. In their research, Hugh Manon, professor of screen studies, and Shuo Niu, professor of computer science, are digging into the social media phenomenon that is ASMR, or autonomous sensory meridian response.<\/p>\n<\/div>\n\n\n\n

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\"A<\/figure>\n<\/div>\n\n\n\n
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\u2018Hey, this helped me fall asleep.\u2019<\/p>\n\n\n\n

ASMR videos have racked up millions of views, and rank among the top five YouTube searches globally and in the U.S. Most often, creators record themselves whispering into a microphone or using motifs of touching and tasting to create an intimate online experience.<\/p>\n\n\n\n

Manon<\/a> and Niu<\/a> have studied thousands of ASMR videos for a co-authored paper examining the trend as they try to better understand the culture and community.<\/p>\n\n\n\n

\u201cASMRtists can\u2019t reach through the screen and tickle you with a feather, but they can reach through the microphone and tickle you with a whisper by virtue of the fact that everything\u2019s being amplified. That\u2019s something I think is really underappreciated,\u201d Manon says.<\/p>\n\n\n\n

These videos are more than just entertainment for some viewers. Researchers are finding that the calm and quiet of AMSR can help ease anxiety.<\/p>\n\n\n\n

\u201cWe do see a lot of videos created for people with insomnia or sleeping issues,\u201d Niu says. \u201cAnd I do see comments that say, \u2018Hey, this helped me fall asleep.\u2019 \u201d<\/p>\n<\/div>\n\n\n\n

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Department of COMPUTER SCIENCE<\/a><\/div>\n\n\n\n
Department of visual and performing arts<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In their research, Hugh Manon, professor of screen studies, and Shuo Niu, professor of computer science, are digging into the social media phenomenon that is ASMR, or autonomous sensory meridian response.<\/p>\n","protected":false},"author":23,"featured_media":2817,"comment_status":"open","ping_status":"open","sticky":false,"template":"research-initiaive","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[69,71],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-highlights","tag-department-of-computer-science","tag-department-of-visual-and-performing-arts"],"yoast_head":"\nThe whispering world of ASMR | Clark University | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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